When it comes to making a living as an internet personality, few have figured it out quite like Andrew Tate.
The 35-year-old has built a career by creating content that is entertaining to some, offensive to others, and clearly controversial to everyone who sees it.
His social media accounts are filled with videos and pictures that often push the boundaries of good taste, but his large and loyal following can’t get enough.
This willingness to court controversy has also given Tate a very profitable Internet presence. He is proof that being a walking meme is a marketing strategy in itself.
So, who likes Andrew Tate?
If we had to guess, his most ardent fans are probably young men who appreciate his brash sense of humor and willingness to offend. But he also has a large following among those who simply enjoy watching someone with no filter whatsoever.
Tate has described himself as being “toxically masculine.”
Andrew Tate hasn’t been shy about sharing his opinions on toxic masculinity.[1]
ICYMI—Toxic masculinity is a cultural phenomenon that encourages men to suppress their emotions and adhere to outdated gender roles. It’s often cited as a contributing factor to problems like violence, sexism, and homophobia.
Tate shared his views on toxic masculinity when he was a guest on the Fresh&Fit Podcast. First, he confirmed that he identifies with “The King of Toxic Masculinity” title.
Then, he moved into his enlightening definition of toxic masculinity:
“Toxic masculinity is a term that was invented by women nobody wants to f*ck to describe the men that women do want to f*ck.”
We’re sharing this example to make a point that Tate caters to a specific target audience who will resonate with his strong opinions on polarizing topics.
Obviously, a lot of people disagree with his views on toxic masculinity, but he isn’t speaking to those people. And even the people who disagree with him will likely make him even more famous by talking about him and spreading his controversial videos.
In other words, Andrew Tate knows exactly what he’s doing.
Tate’s “polarize to magnetize” strategy
Tate is the embodiment of the “polarize to magnetize” marketing strategy. This involves deliberately creating content that is designed to be divisive in order to attract attention and grow a following.
Here’s a compilation of some of his most controversial moments:
By posting controversial and polarizing content, Tate has grown a large and engaged social media following. This has helped him build loyalty with his audience and attract new fans.
While some of his content may be offensive, it’s also clear that Tate is deliberately pushing boundaries and playing up to his audience’s expectations.
It’s a risky strategy, but when it works, it can be extremely effective. (And if you couldn’t tell, it is indeed working for Tate.)
Other Internet personalities that use the “polarize to magnetize” strategy
Tate is far from the only internet personality who has built a career by deliberately courting controversy. Here are a few others:
PewDiePie
PewDiePie, one of the most popular YouTubers in the world, has also been known to make controversial statements. Viewers have criticized him multiple times for making Nazi jokes and seemingly anti-Semitic references.
Like Tate, PewDiePie has a large and loyal following of over 100 million subscribers that enjoy his edgy content. And while he has faced some criticism for his videos, he has also managed to remain the most popular YouTuber on the Internet.
Trisha Paytas
Trisha Paytas is another popular YouTuber who has built a career by courting controversy.
Paytas, who is known for her over-the-top personality and love of drama, often finds herself in the middle of social media feuds. She has also been criticized for making insensitive comments about a variety of topics, including race, mental illness, and body image.
Despite the criticism, Paytas has a large and dedicated following of fans who enjoy her no-holds-barred approach to life.
Logan Paul
Logan Paul, a popular YouTuber and social media personality, drew controversy in early 2018 when he posted a video that showed the dead body of a man who had committed suicide.
The video sparked outrage, and Paul was criticized by people all over the world. He eventually issued an apology, but the damage to his reputation was done—or so we thought.
Despite the controversy, Paul has managed to maintain a loyal subscriber base. His fans are here to stay.
“All attention is good attention.”
The average attention span is just 8 seconds. When Internet personalities like Andrew Tate get backlash for acting out, does the negative attention actually hurt them—or is it a blessing in disguise?
Some would say that all attention is good attention, and in the world of social media, that’s often true.
While Tate may lose some fans because of his controversial content, he also gains new ones. And at the end of the day, that’s what matters most.
So, whether you love him or hate him, there’s no denying that Andrew Tate is one of the most successful and controversial Internet personalities around.
Cobratate’s army of fan accounts
One quick “Andrew Tate” or “Hustlers University” search on TikTok will reveal tons of fan accounts that are dedicated to reposting videos of Tate sharing his wisdom.
Some of these accounts have thousands of followers, and they help to amplify Tate’s messages even more. But being a Cobratate fan is not the only motivation these accounts have in reposting his videos.
The Hustlers University affiliate program
Tate’s company, Hustlers University, offers an affiliate program that pays people a commission for every new customer they bring in.
This means that there is a financial incentive for people to promote Andrew Tate’s content, which helps explain why there are so many fan accounts on social media.
It also explains why some fan accounts are so aggressive in their marketing. They want to make sure that they are driving as much traffic to Tate’s website as possible so they can maximize their earnings.
It costs $49.99 to join Hustlers University, and affiliates earn a 50{c8122336fa184b41b825475f39221c7fa2e59423b242708028c1f2502555c53f} commission for each new registrant they refer. That’s $24.99 per referee. With the viral marketing potential TikTok offers, it’s easy to see how someone could build a stream of income by posting videos of Tate and directing traffic to Hustlers University.
Is Tate a dangerous role model or a positive influence on society?
Some would say that Andrew Tate is a dangerous role model, given his history of violence and aggressive behavior. However, others would argue that he is a positive influence on society, given his motivational speeches and efforts to help people achieve their dreams.
It’s up to you to decide what you think about Andrew Tate. But one thing is for sure—he isn’t going anywhere anytime soon.
Do you think Andrew Tate will continue to make money from his controversial behavior and comments?
Let us know in the comments below.
